Digital Engagement Specialist
Clear content for complex missions.
Ten years of organic content, community building and multimedia production in French, English and German — from Geneva. I plan editorial calendars, produce posts, video, podcasts and livestreams, and turn what the numbers say into the next decision.
Geneva, Switzerland · Swiss citizen · available immediately
Positioning
Reach is not the achievement. Being understood is.
For ten years I have built organic reach for organisations that have something at stake: international organisations, higher education, coaching and consulting brands, and more than 500 small businesses. The work always has the same shape — decide what an account is for, choose the pillars that carry it, then produce enough good material to keep the calendar honest.
Before that I presented daily business and financial news for a Geneva television network and conducted over 300 expert interviews. That is where the editorial judgement comes from: on live television you find out within seconds whether a complex subject has been explained or merely mentioned.
My doctoral research at Eichstätt-Ingolstadt examined the management of international NGOs, with representatives of humanitarian organisations as interview partners. It left me with a working understanding of how these organisations decide, communicate and account for their work.
Complex and sensitive subjects, told clearly and humanly — in three languages.
Four fields, one practice
Core Expertise
Digital engagement: strategy, multilingual content production, diverse live and multimedia formats and analytics — from one person.
Organic strategy & editorial direction
- Content pillars and platform-specific formats for Facebook, Instagram, LinkedIn and YouTube
- Editorial calendars that survive a busy week, with clear ownership per slot
- Messaging frameworks and tone-of-voice guidance teams can apply without me
- Briefing, feedback and practical guidance for junior colleagues and interns
Multilingual content production
- Writing and adaptation in French, English and German — three registers, not one text translated
- Copy, image, video, podcast — produced end to end, from script to publication
- Canva, Adobe Creative Suite, Microsoft 365, video and audio editing
- Cultural adaptation for francophone, anglophone and German-speaking communities
Live & multimedia formats
- 100+ live videos and webinars hosted and produced
- 25+ in-person events livestreamed, including multi-source setups
- On-camera presenting and interviewing, from television newsroom practice
- Podcast production — concept, recording, editing and publication
- Repurposing of long-form material into short formats
Listening, analytics & AI-assisted work
- Social listening and trend analysis to find the next content opportunity
- Performance reporting and live dashboards, translated into editorial decisions
- AI-assisted research, adaptation and production with tone and accuracy safeguarded
- Community management and moderation, including sensitive conversations
Evidence
What that has produced
+10.000 followers on social networks
500+ small-business clients advised on organic strategy, through consultations, workshops and learning programmes
3'500+ subscribers on an own YouTube channel, built from zero and monetised
100+ live videos and webinars produced and hosted, from first script to published recording
300+ expert interviews conducted on air as a business journalist in Geneva
Own practice, agency, newsroom
Track record
Four stations, one continuous line of work: understand the audience, decide what to say, produce it, and measure whether it landed.
Social Media & Digital Engagement Specialist
TD Global Sàrl / VisibilityDoctor.ch · Geneva
- Defines organic strategies, content pillars and platform formats for clients in education, coaching and international organisations
- Writes, produces and publishes in French, English and German across Facebook, Instagram, YouTube and LinkedIn
- Builds messaging frameworks and repeatable workflows, using AI tools where they improve research and adaptation without diluting tone
Senior Digital Marketing Consultant
Merkle / iProspect / Isobar Switzerland · Carouge
- Ran paid social campaigns on LinkedIn and Facebook for corporate clients
- Analysed performance and built real-time reporting dashboards
- Aligned account, creative and client teams on targets, content and budgets
Social Media Manager & Insights Analyst
Buzz Brothers · Carouge
- Owned organic editorial planning and community engagement across all networks
- Wrote and adapted platform-specific copy, image and video content
- Conducted social listening and trend analysis to identify content opportunities
Business Journalist & Presenter
Dukascopy TV, Swiss Financial Television · Geneva
- Presented daily business and financial news and conducted over 300 expert interviews
Earlier: Marketing Manager, New Product Development at Ferrero International in Frankfurt — international product launches, test sales, product events and campaign materials.
The fine print
Languages, certifications & education
Languages
- GermanNative
- FrenchFluent · C1
- EnglishFluent · C2
- ItalianAdvanced · B2
Certifications
- Certified Digital Marketing ProfessionalDigital Marketing Institute, Dublin · 2019
- LinkedIn Marketing Insider2023
- Coaching certificationsNapoleon Hill Institute, Level 1 + 2; Proctor Gallagher Institute Certified Consultant · 2025
Education
- PhD, Business & Political Sciences (Dr. rer. pol.)University of Eichstätt-Ingolstadt · 2007–2012 · thesis on international NGOs
- Dipl.-Kaufmann, Business AdministrationUniversity of Eichstätt-Ingolstadt · 1999–2005
Next step
Let's talk.
I am looking for a role where organic digital engagement carries real weight — in any company or organisation that is purpose driven: an international organisation, an NGO, a public institution or a business with a mission it takes seriously. If that describes your team, I would be glad to hear from you.
Rue de Saint-Jean 29, 1203 Geneva · Swiss citizen